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Consumer evaluations of brand extensions : an integration of previous research
Nijssen, E. J.; Hartman, Diana - 1994
Persistent link: https://www.econbiz.de/10000885255
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Consumer response to the preferred brand out-of-stock situation
Verbeke, Willem J. M. I.; Farris, Paul W.; Thurik, … - 1995
Persistent link: https://www.econbiz.de/10000919004
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Consumers' response to sequential out-of-stock contacts of a brand assortment
Verbeke, Willem J. M. I. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000974961
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The economic value of branded fresh and green products for producers and retailers in the Netherlands
Lamperjee, Nicolas; Vliet, Cees H. van - 1994
Persistent link: https://www.econbiz.de/10000898073
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Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.; Vliet, Cees H. van - 1996
Persistent link: https://www.econbiz.de/10000952465
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Merktrouw terug op de marketingagenda!? : De Brand Watcher, een meetinstrument voor merktrouw
Sloot, Laurens M.; Bunt, Jan; Peelen, Ed - 1997
Persistent link: https://www.econbiz.de/10000962256
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Estimating dynamic effects of promotions on brand choice
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001433319
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An exploration of in store brand commitment efforts implications for retailers and manufacturers
Verbeke, Willem J. M. I. (contributor) - 1998
Persistent link: https://www.econbiz.de/10000994371
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Merken of gemerkt worden : een studie naar de motieven van fabrikanten t.a.v. de produktie van private labels
Sloot, Laurens M.; Bouman, Young-Min - 1994
Persistent link: https://www.econbiz.de/10000901374
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Testing market share attraction models
Franses, Philip Hans; Paap, Richard - 1999
Persistent link: https://www.econbiz.de/10001394098