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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Consumer evaluations of brand extensions : an integration of previous research
Nijssen, E. J.
;
Hartman, Diana
-
1994
Persistent link: https://www.econbiz.de/10000885255
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De succesfactoren en het presteren van focusstrategiee͏̈n : een onderzoek in de Nederlandse elektronika markt
Nijssen, E. J.
;
Moor, Freek
;
Dijken, Koos A. van
-
1994
Persistent link: https://www.econbiz.de/10000885257
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Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.
;
Vliet, Cees H. van
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1996
Persistent link: https://www.econbiz.de/10000952465
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The battle of the brands : the formulation and explorative empirical testing of a typology of strategic reactions of leading national brands against private labels
Nijssen, E. J.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000962254
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