Introduction / Evan Moll Ghin and Mads Bøge Kristiansen -- Public management in times of austerity: the literature / Eva Moll Ghin and Mads Bøge Kristiansen -- The five case countries / Eva Moll Ghin and Mads Bøge Kristiansen -- Germany: an outlier in terms of fiscal adjustment / Jobst...

1. The rise of branding in governance processes -- 2. The many faces of branding : definitions, functions, and forms -- 3. Branding to influence perceptions about policy problems and solutions -- 4. Branding to activate, motivate, and bind stakeholders in governance processes -- 5. Brands and...

1. Introduction -- 2. Socio-economic and political drivers of social procurement -- 3. Historical and contemporary developments in social procurement -- 4. Institutional and resource enablers of social procurement -- 5. Social procurement and the corporate sector -- 6. Governing beyond...

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a...