1. Messy ethics : an introduction -- 2. What's wrong with public relations ethics? -- 3. Trust me, I'm a professional -- 4. To serve society -- 5. Does public relations have professional ethics? -- 6. Into the psyche -- 7. Towards a Jungian ethic -- 8. Re-imagining professional ethics -- 9. The...

Public relations, whistleblowing, and evolution -- History of whistleblowing in the United States -- Whistleblowing research in government, management, and law in the United States -- Whistleblowing around the globe -- Whistleblowing research in journalism, communication, and public relations in...

Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and...

"Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively...

"The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and...

1. Identify the problems : social media and public relations -- 2. "Don't do anything stupid" : social media affordances, policies, and governance agendas -- 3. Create yourself : corporate identity for interconnected publics -- 4. Speak the truth : transparency, power/knowledge, and authenticity...