Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical...

The majority of SMEs are operating in a networked business environment, and these networks extend beyond national and cultural boundaries. Within these networks, growth takes various routes and forms. Instead of linear, positive growth, international growth is often more cyclical, including...

Bringing together an international group of experts, this volume analyzes conglomerates & economic groups in developing countries & transition economies. Using 16 in-depth case studies it provides a comparative framework for the study of contemporary process of privatization, economic &...