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Marketing theory
22
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Tadajewski, Mark
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SAGE library in marketing
Journal of Services Marketing
200
European Journal of Marketing
136
SpringerLink / Bücher
110
Marketing theory
92
Journal of historical research in marketing
86
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of the Academy of Marketing Science
65
Journal of marketing management : MM
63
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
The journal of services marketing
55
European journal of marketing : EJM
52
Marketing Intelligence & Planning
50
Journal of business research : JBR
49
Springer eBook Collection / Business and Economics
44
Legends in marketing
42
AMS review : official publication of the Academy of Marketing Science
38
International Journal of Bank Marketing
37
Journal of Historical Research in Marketing
37
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
33
Services marketing quarterly
33
Marketing : ZFP ; journal of research and management
31
Journal of Business & Industrial Marketing
30
Strategic Direction
29
History of marketing thought ; Volume 1
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Journal of marketing
28
Journal of marketing research : JMR
27
Gabler Edition Wissenschaft
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Marketing
25
History of marketing thought ; Volume 2
24
Journal of macromarketing
23
Journal of service management
23
Lehrbuch
22
Review of marketing research
22
Journal of service research : JSR
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Fokus Dienstleistungsmarketing
19
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
18
Journal of strategic marketing
18
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Critical marketing studies
Tadajewski, Mark
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contributor
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2009
Persistent link: https://www.econbiz.de/10003775430
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2
The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline
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contributor
)
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2008
Persistent link: https://www.econbiz.de/10003605073
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3
Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003605084
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4
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
5
Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
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6
Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
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7
Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
8
Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
9
Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
10
Fundamentals of marketing research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
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