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~isPartOf:"Scandinavian journal of management"
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Scandinavian journal of management
Journal of advertising : official publication of the American Academy of Advertising
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Advertising in new formats and media : current research and implications for marketers
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Real consumers in the virtual store
Dahlén, Micael
;
Lange, Fredrik
- In:
Scandinavian journal of management
18
(
2002
)
3
,
pp. 341-364
Persistent link: https://www.econbiz.de/10006975165
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