Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Schmalenbach business review : sbr"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sales promotion
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Chain-Labelling Strategy
1
Consumer behaviour
1
Deutsche Post AG
1
Deutschland
1
Einzelhandel
1
Gambling
1
Germany
1
Glücksspiel
1
Handelsmarke
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Postal sector
1
Postsektor
1
Private Label Success
1
Product labelling
1
Relationship marketing
1
Retail Branding
1
Retail trade
1
Store brand
1
Warenkennzeichnung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
Gedenk, Karen
2
Becker, Jan-Michael
1
Fries, Anne
1
Horn, Carmen
1
Sattler, Henrik
1
Schnittka, Oliver
1
Victoria Villeda, Isabel
1
more ...
less ...
Published in...
All
Schmalenbach business review : sbr
Journal of retailing
19
Journal of marketing
18
Journal of marketing research : JMR
13
Tuck School of Business working paper / Tuck School of Business at Dartmouth
13
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
MSI reports : working paper series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing Science
9
Journal of business economics : JBE
6
Die Betriebswirtschaft : DBW
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : journal of research and management
4
Marketing letters : a journal of research in marketing
4
Management Science
3
Report / Marketing Science Institute
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
3
The History of Marketing Science
3
The history of marketing science
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of the Academy of Marketing Science
2
Review of marketing science
2
Springer Proceedings in Business and Economics
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Working Paper Series A
2
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
2
World Scientific - Now Publishers series in business
2
A reader in marketing communications
1
Essays on the success factors of cause-related marketing
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Friedrich-Schiller-Universität Jena - Wirtschaftswissenschaftliche Fakultät - Working Paper Series A
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Gabler Edition Wissenschaft
1
Ganzheitliches Direktmarketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"My vote for my mailman" : appeals to reciprocity in communication campaigns
Horn, Carmen
;
Fries, Anne
;
Gedenk, Karen
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 248-269
Persistent link: https://www.econbiz.de/10009767230
Saved in:
2
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
