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Schmalenbach business review : sbr
Journal of marketing research : JMR
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
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Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
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2
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
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3
Co-branding : the state of the art
Helmig, Bernd
;
Huber, Jan-Alexander
;
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 359-377
Persistent link: https://www.econbiz.de/10003762298
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