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An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald - In: Schmalenbach business review : sbr 53 (2001) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
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Nonlinear effects in brand choice models : comparing heterogeneous latent class to homogeneous nonlinear models
Schindler, Marion; Baumgartner, Bernhard; Hruschka, Harald - In: Schmalenbach business review : sbr 59 (2007) 2, pp. 118-137
Persistent link: https://www.econbiz.de/10003486298