"Crowdsourcing" gilt als eine der wichtigsten neuen Methoden im Bereich der Neuroproduktentwicklung mit einer stark zunehmenden Bedeutung. Viele Unternehmen experimentieren damit und viele aktuelle Forschungsprojekte versuchen, Möglichkeiten und Muster zu verstehen und die Methode weiter...

Julia M. Jonas examines stakeholder integration and its’ dynamics in the setting of service innovation in IT and manufacturing firms. Applying a service-dominant logic theory approach, the multiple case study research describes the implementation of stakeholder integration with its’...

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this...

In this book Gregor Weber deals with enterprises and the pool of challenges including energy efficiency and sustainability they are confronted with. His research results in a two level model supporting enterprises on innovative and responsible business practices. It was awarded with the...