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~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
Journal of business research : JBR
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Enhancing knowledge development in marketing ; Vol. 21
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Kundenbindung im Internet : Messung der psychografischen Antezedenzbedingungen von Kundenbindung im Kontext elektronischer Geschäftsbeziehungen
Floh, Arne
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2004
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