A framework for measuring the quality of long-term business relationships
Year of publication: |
2008
|
---|---|
Authors: | Floh, Arne |
Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 47.2008, 4, p. 163-168
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Performance-Messung | Performance measurement | Marktforschung | Market research |
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