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Sensory marketing : research on the sensuality of products
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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Hear is the thing : auditory processing of novel nonword brand names
Carnevale, Marina
;
Lerman, Dawn
;
Luna, David
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 183-198)
.
2010
Persistent link: https://www.econbiz.de/10003933282
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