Hear is the thing : auditory processing of novel nonword brand names
Year of publication: |
2010
|
---|---|
Authors: | Carnevale, Marina ; Lerman, Dawn ; Luna, David |
Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 183-198
|
Subject: | Markenführung | Brand management | Sprache | Language | Konsumentenverhalten | Consumer behaviour |
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