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Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Lin, Tyrone T.; Lee, Chia-chi; Lin, Hsiao-chi - In: Service business 7 (2013) 1, pp. 37-59
Persistent link: https://www.econbiz.de/10009728552
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The determinants of the transportation outsourcing strategy for the express delivery company
Lee, Chia-chi; Lin, Tyrone T.; Cheng, Pei-chu - In: Service business 7 (2013) 2, pp. 207-225
Persistent link: https://www.econbiz.de/10009760441
Cover Image
Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Lin, Tyrone T.; Lee, Chia-chi; Lin, Hsiao-chi - In: Service business 7 (2013) 1, pp. 37-59
Persistent link: https://www.econbiz.de/10010117276
Cover Image
The determinants of the transportation outsourcing strategy for the express delivery company
Lee, Chia-chi; Lin, Tyrone T.; Cheng, Pei-chu - In: Service business 7 (2013) 2, pp. 207-225
Persistent link: https://www.econbiz.de/10010146464