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Services marketing cases in emerging markets : an asian perspective
Case studies on MNCs in India
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MNCs in India : issues and challenges
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Harvard business review : HBR
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Tata's business and growth strategy
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Journal of advances in management research : JAMR
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Indian case studies in business management
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Finance India : the quarterly journal of Indian Institute of Finance
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Amazon.in : surviving in a jungle
Roy, Sanjit
;
Charaborti, Rajdeep
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 45-59)
.
2017
Persistent link: https://www.econbiz.de/10011537862
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Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
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(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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Indian armed forces disaster management services in Kashmir floods 2014 : "Operation Megh Rahat" : a case of transformative service
Dey, Dipanjan Kumar
- In:
Services marketing cases in emerging markets : an asian …
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(pp. 149-157)
.
2017
Persistent link: https://www.econbiz.de/10011537936
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Reliance Indian Limited (RIL) : growth through innovation?
Pradhan, Sudeepta
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
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(pp. 169-182)
.
2017
Persistent link: https://www.econbiz.de/10011537938
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