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How does credibility matter? : proposing and validating a framework for the credibility of live streamers in the gaming industry
Soares, Raquel Reis
;
Liu, Juan
;
Zhang, Tingting
;
Lu, Can
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10014513540
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