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Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Judson, Kimberly
;
Aurand, Timothy
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10008178446
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Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Judson, Kimberly
;
Aurand, Timothy
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2008
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10008172363
Saved in:
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