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~isPartOf:"Simon Business School working paper"
~person:"Horskey, Dan"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Graue Literatur"
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Disentangling preferences and learning in
brand
choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horskey, Dan
-
2011
learning. Our results are striking and suggest that measured
brand
beliefs can predict choices quite well and moreover that in …
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