Rasoolimanesh, S. Mostafa; Shafaei, Azadeh; Nejati, Mehran - In: Social Responsibility Journal 19 (2023) 9, pp. 1632-1653
Purpose Building upon the attribution and brand resonance theories, this paper aims to investigate the effects of perceived corporate social responsibility (CSR) in higher education institutions on brand reputation, trust, equity and loyalty. Design/methodology/approach The data for this study...