McCallum, Shelly; Schmid, Melissa Ann; Price, Lawrence - In: Social Responsibility Journal 9 (2013) 3, pp. 479-495
Purpose – As companies face an ever wider range of challenges, there is growing adoption of CSR initiatives to aid company success. The business case for CSR investigates the potential for economic value in socially oriented company actions. This paper aims to examine one key CSR initiative,...