Dincer, Banu; Dincer, Caner - In: Social Responsibility Journal 8 (2012) 4, pp. 484-494
and existing CSR scales are tested on a panel of 248 participants. Findings – The brand social responsibility scale tested …'s social responsibility than CSR scales, and also take into consideration the possible differences between a parent brand's SR … responsibility construct and developing a scale to measure it, compares existing CSR scales and emphasizes the possible differences …