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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee; Yi, Tu-hǔi; Kim, Ji Yoon - In: Social and environmental issues in advertising, (pp. 106-134). 2017
Persistent link: https://www.econbiz.de/10011591389
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Do bans on illuminated on-premise signs matter? : balancing environmental impact with the impact on business
Taylor, Charles Robert; Sarkees, Matthew E. - In: Social and environmental issues in advertising, (pp. 61-73). 2017
Persistent link: https://www.econbiz.de/10011591381