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Special events with a social mission
Olberding, Julie Cencula - In: Social enterprise and special events : market-based …, (pp. 3-9). 2017
Persistent link: https://www.econbiz.de/10011567450
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Events in the era of social enterprise
Olberding, Julie Cencula - In: Social enterprise and special events : market-based …, (pp. 10-18). 2017
Persistent link: https://www.econbiz.de/10011567543
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Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie; Olberding, Julie Cencula - In: Social enterprise and special events : market-based …, (pp. 37-51). 2017
Persistent link: https://www.econbiz.de/10011567657
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Financial management of special events : toward a more comprehensive approach
Olberding, Julie Cencula; Frambes, Patrick - In: Social enterprise and special events : market-based …, (pp. 52-66). 2017
Persistent link: https://www.econbiz.de/10011567661
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Managing and motivating event volunteers
Engelhardt, Liz; Olberding, Julie Cencula - In: Social enterprise and special events : market-based …, (pp. 67-88). 2017
Persistent link: https://www.econbiz.de/10011567663
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Energizing community development through community events
Olberding, Julie Cencula; McIntyre Miller, Whitney - In: Social enterprise and special events : market-based …, (pp. 145-159). 2017
Persistent link: https://www.econbiz.de/10011567731
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Successful start-up of a special event : laying the groundwork with market research and brand development
Olberding, Douglas; Jisha, Jay - In: Social enterprise and special events : market-based …, (pp. 19-34). 2017
Persistent link: https://www.econbiz.de/10011567638
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Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate
Cobb, Steven A.; Olberding, Douglas - In: Social enterprise and special events : market-based …, (pp. 115-128). 2017
Persistent link: https://www.econbiz.de/10011567697
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Trends in special events with a social cause
Olberding, Julie Cencula; Dorriere, Kyle - In: Social enterprise and special events : market-based …, (pp. 172-179). 2017
Persistent link: https://www.econbiz.de/10011567737