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Psychological distance and consumer behavior : a construal level ; theory perspective
Eyal, Tal; Liberman, Nira; Trope, Yaacov - In: Social psychology of consumer behavior, (pp. 65-87). 2009
Persistent link: https://www.econbiz.de/10003812934
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The rational unconscious : conscious versus unconscious thought in complex consumer choice
Dijksterhuis, Ap; Baaren, Rick B. van; Bongers, Karin C. A. - In: Social psychology of consumer behavior, (pp. 89-107). 2009
Persistent link: https://www.econbiz.de/10003812935