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The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam
;
Shehnaz Tehseen
- In:
SocioEconomic challenges : SEC
2
(
2018
)
3
,
pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
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