Schnitzer, Martin; Scheiber, Sabrina; Lang, Madeleine; … - In: Sport Management Review 17 (2014) 4, pp. 432-443
The Youth Olympic Games (YOG) was initiated by the International Olympic Committee (IOC) in 2007 aiming to reach out to a younger target group. Besides the introduction of a Culture and Education Programme the creation of new competition formats was an important initiative. The objective of this...
