The purpose of this study was to develop the Scale of Market Demand to assess general market demand factors affecting the consumption of professional team sports, which was completed through the following five steps: (a) formulation of a theoretical framework, (b) development of a preliminary...

Immigrants can utilize sport as a vehicle for maintaining cultural identity. Conversely, sport participation provides immigrants with opportunities for adopting an entirely new culture. Previous research also suggests that sport provides individuals with opportunities for attaining social...

Since the introduction of martial arts in the United States, the sport of Taekwondo (TKD) has rapidly grown and developed. Although the elevated interest in this sport has increased the magnitude of the TKD market, no systematic studies have been conducted to investigate the market demand...

The purpose of this study was to modify the Volunteer Functions Inventory (VFI) to be specifically applicable to assess volunteer motivation in youth sport settings. Based on a comprehensive review of literature, the VFI items were first modified to reflect the context of youth sports. Testing...

Since its inception, the WNBA league and its teams have made tremendous efforts to improve their community image through high-quality mass media performance in an effort to promote consumer awareness, interest, and consumption of their game products. However, the relevance and effectiveness of...

Most professional sports engage in pre-season training and competition, and many international events are preceded by periods of pre-event training and competition. There is often a fan market for such training and competition. Market interest in pre-season training and competition is studied...

Facility naming rights sponsorship is one of the fastest growing and most valuable forms of sponsorships. The limited opportunities in major league professional sports have led corporations to seek opportunities with college sports. Although collegiate athletics have become increasingly...

This study examined AED implementation, related risk management practices, and perceived constraints to AED implementation in high school athletic departments in one southern state in the United States. High school administrators (N = 269) participated in this study. Descriptive statistics,...

The purpose of this study was to examine social motivations of Chinese Professional Baseball League (CPBL) consumers and their relationships with fan loyalty. A questionnaire was developed based on the Sport Interest Inventory (SII) (Funk, Ridinger, & Moorman, 2003) with proper modification to...