Marketing analysis in sport business : global perspectives

Sport marketing analyses : an introduction / Kevin K. Byon, Brian H. Yim and James J. Zhang -- Application of structural equation model in sport marketing analyses / Kevin K. Byon, Brian H. Yim, Junying An and James J. Zhang -- Disruptive technologies on sport event marketing : new centrality of digital communication / Patrizia Zagnoli and Elena Radicchi -- Challenges in sport marketing : a systematic review of sport digital marketing / Salvador Angosto, Alejandro Lara-Bocanegra, M. Rocío Bohórquez, Jerónimo García Fernández and James J. Zhang -- Digital ticketing utilization in high school athletics : the role of spectator demographics / Armin A. Marquez and Beth A. Cianfrone -- Social media and stakeholder relationships : analysing an online communication network in the sport industry / Juha Yoon, Wonseok (Eric) Jang and Paul M. Pedersen -- Influence of micro-celebrities on the formulation of social media marketing strategies / Benjamin Mole, Paul Cook and Ruth M. Crabtree -- Examining Facebook marketing practice : the case of New Zealand provincial rugby / Jason Cole, Andrew J. Martin and Ashleigh-Jane Thompson -- Analyzing sport fan Facebook pages : influences of post characteristics and brand attributes on fan engagement / Shang-Chun Ma, Ching-Hung Chang, Shang-Ming Ma, Wan-Chen Chen and James J. Zhang -- Marketing obstacles facing obstacle racing / Jason Reese -- Congruity perceptions in endurance event participation consumers / Jason A. Rice, Marion E. Hambrick and T. Christopher Greenwell -- Service provider selection with the analytic hierarchy process : an approach to sport facility enterprization in China / Yunxia Ding and Yelena Y. Wang -- COVID-19 and economic impacts of major sport events / Lidija Petrović, Miaad Ghasemzadeh and Christopher Hautbois -- Brand attributes scale for professional sport teams : measuring strength, favorability and uniqueness of team attributes / Yukako Wada & Hirotaka Matsuoka -- Analyzing athletes' satisfaction toward the organization of a sport event : development of a questionnaire / Rosa Medina, Oswaldo Ceballos Gurrola, Mireya Medina, Marina Reyes, María Grethel Ramírez and Rosa López de D'Amico.