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The influence of service quality on satisfaction and intention : a gender segmentation strategy
Lee, Jeoung Hak; Kim, Hyun-duck; Ko, Yong Jae; Sagas, … - In: Sport management review 14 (2011) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10008859540
Cover Image
The influence of service quality on satisfaction and intention : a gender segmentation strategy
Lee, Jeoung-hak; Kim, Hyun-duck; Ko, Yong Jae; Sagas, … - In: Sport management review 14 (2011) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10009890489
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A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock; Ferreira, Mauricio - In: Sport management review 16 (2013) 2, pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
Cover Image
A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock; Ferreira, Mauricio - In: Sport management review 16 (2013) 2, pp. 161-172
Persistent link: https://www.econbiz.de/10010146827