A role of team and organizational identification in the success of cause-related sport marketing
Year of publication: |
2013
|
---|---|
Authors: | Lee, Jaedeock ; Ferreira, Mauricio |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 16.2013, 2, p. 161-172
|
Subject: | Sportmarketing | Sports marketing | Cause-Related Marketing | Cause-related marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
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