Narrow search
Showing 51 - 60 of 89
Cover Image
Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Bouchet, Patrick; Bodet, Guillaume; Bernache-Assollant, … - In: Sport management review 14 (2011) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10008859546
Cover Image
Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana; Scassa, Teresa; Séguin, Benoit - In: Sport management review 14 (2011) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
Cover Image
Examining the effectiveness of anti-scalping laws in a United States market
Drayer, Joris - In: Sport management review 14 (2011) 2, pp. 226-236
Persistent link: https://www.econbiz.de/10009315494
Cover Image
Sport event innovativeness : conceptualization, measurement, and its impact on consumer behavior
Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. J. - In: Sport management review 16 (2013) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10009700220
Cover Image
Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
Cover Image
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Cover Image
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Cover Image
The theory and practice of knowledge management and transfer : the case of the Olympic Games
Parent, Milena M.; MacDonald, Darlene; Goulet, Gabriel - In: Sport management review 17 (2014) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10010382556
Cover Image
Does national pride from international sporting success contribute to well-being? : an international investigation
Pawlowski, Tim; Downward, Paul; Rasciute, Simona - In: Sport management review 17 (2014) 2, pp. 121-132
Persistent link: https://www.econbiz.de/10010382566
Cover Image
Emergent models of sport development and delivery : the case of triathlon in Australia and the US
Phillips, Pamm; Newland, Brianna - In: Sport management review 17 (2014) 2, pp. 107-120
Persistent link: https://www.econbiz.de/10010382567