Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Year of publication: |
2013
|
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Authors: | Eagleman, Andrea N. |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 16.2013, 4, p. 488-497
|
Subject: | Olympic | Sport | Social media | Marketing | Communications | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management | Sports | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Sportorganisation | Sport organization |
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