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eSport vs. sport : a comparison of spectator motives
Pizzo, Anthony D.; Baker, Bradley J.; Na, Sangwon; Lee, … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10012173521
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Measuring the motives of sport event attendance : bridging the academic-practitioner divide to understanding behavior
Funk, Daniel C.; Filo, Kevin; Beaton, Anthony A.; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 126-138
Persistent link: https://www.econbiz.de/10003897727
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The impact of fan identification and notification on survey response and data quality
Jordan, Jeremy Scott; Brandon-Lai, Simon; Sato, Mikihiro; … - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10010355396
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Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather; Bredikhina, Nataliya; Athanas-Linden, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
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Using predictive analytics to measure effectiveness of social media engagement : a digital measurement perspective
Kennedy, Heather; Kunkel, Thilo; Funk, Daniel C. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 265-277
Persistent link: https://www.econbiz.de/10012816107
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Gambling and fantasy : an examination of the influence of money on fan attitudes and behaviors
Mahan, Joseph E.; Drayer, Joris; Sparvero, Emily - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 159-169
Persistent link: https://www.econbiz.de/10009665737