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Consumers of Color and the "culture" of sport attendance : exploratory insights
Armstrong, Ketra L. - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 4, pp. 218-231
Persistent link: https://www.econbiz.de/10003808448
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Measuring the motives of sport event attendance : bridging the academic-practitioner divide to understanding behavior
Funk, Daniel C.; Filo, Kevin; Beaton, Anthony A.; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 126-138
Persistent link: https://www.econbiz.de/10003897727
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Sportscape factors influencing spectator attendance and satisfaction at a Professional Golf Association tournament
Lambrecht, Keith W.; Kaefer, Frederick; Ramenofsky, … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 165-172
Persistent link: https://www.econbiz.de/10003897734
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The Jordan's Furniture "Monster Deal" : a legal gamble?
Bortman, Eli C. - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 218-221
Persistent link: https://www.econbiz.de/10003940621
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Understanding the legacies of a host Olympic City : the case of the 2010 Vancouver Olympic Games
Kaplanidou, Kiki; Karadakis, Kostas - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 2, pp. 110-117
Persistent link: https://www.econbiz.de/10008651150
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FIFA World Cup brand elements and local inspirations
Weszka, Pawel - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 174-184
Persistent link: https://www.econbiz.de/10009373419
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Industry insider : ticket sales and the NBA lockout
Ianello, Jeff; Cloud, Drew - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 4-6
Persistent link: https://www.econbiz.de/10009530736
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Time out! : federal court decision clarifies ownership of broadcast rights in high school sports events
Osborne, Barbara; Batista, Paul J. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 53-55
Persistent link: https://www.econbiz.de/10009531607
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The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.; Nadeau, John; Séguin, Benoit; … - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
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Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve; Sandler, Dennis; Snyder, Kevin - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10009531615