The role of mega-sports event interest in sponsorship and ambush marketing attitudes
Year of publication: |
2012
|
---|---|
Authors: | MacIntosh, Eric W. ; Nadeau, John ; Séguin, Benoit ; O'Reilly, Norm ; Bradish, Cheri L. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 21.2012, 1, p. 43-52
|
Subject: | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Guerilla-Marketing | Guerilla marketing | Konsumentenverhalten | Consumer behaviour | Kanada | Canada |
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