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This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of...
Persistent link: https://www.econbiz.de/10012396634
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...
Persistent link: https://www.econbiz.de/10012496314
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...
Persistent link: https://www.econbiz.de/10012402021
Part I: Concept and Strategy of Digital Government -- 1. Introduction -- 2. The Information Society and Digital Government -- 3. The Concept and Strategy of Digital Government -- 4. Digital Transformation and Digital Organization -- Part II: Technology, Smart City and Digital Government Models...
Persistent link: https://www.econbiz.de/10013392541
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone...
Persistent link: https://www.econbiz.de/10012396235
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning...
Persistent link: https://www.econbiz.de/10012397932