Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The …This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and … changes and portray inclusivity in marketing through various examples. An excellent reference and read for practitioners and …

“…Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on … contemporary themes. Marketing today has undergone a significant change largely due to the interplay of three forces- technology …. Rajagopal’s work will prove to be valuable to all students and researchers in marketing area.” -Rajan Saxena, PhD, Vice …

critical postcolonial visual analysis of the Volunteer Tourism marketplace -- Selling Hope: Marketing and Religion in Freedom … Marketized India -- A Macro marketing view of Location Based Services: a UK perspective -- Towards the Meaning Creation of …This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing …