Yawson, David Eshun; Yamoah, Fred A. - 2022
Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains -- Chapter 2 …: Modern Retail Marketing and Supermarket Loyalty Cards Programme -- Chapter 3: The TESCO Club Card Loyalty Programme - The … Gold Standard -- Chapter 4: The Ghanaian Supermarket Industry -- Chapter 5: The Current Supermarket Chains Marketing …
