1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Public Relations in a Social Media World -- Interpreting Human Communication: On- and Offline -- Language Practice: Online and in an Social Network Environment -- Appropriate Communication in Social Networking Sites.

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...

Grundlagen, Konzepte und Herausforderungen -- Rahmenbedingungen des Kommunikationsmanagements -- Soziologische, kulturelle und psychologische Einflussfaktoren -- Zieldefinition, Planung und Evaluation der Unternehmenskommunikation -- Strukturen, Prozesse und Akteure des Kommunikationsmanagements...

Significance of communication in restructuring -- Communication as a strategic management task -- Identify and understand external and internal reference groups -- Describe communication goals and strategies -- Create management structures, build infrastructure -- Develop communication content...

1. The Shalom-making Leader and Organizational Justice: An Analysis of Luke -- 2. Finding Legacy, Empathy, and Hope in Crisis: An Analysis of John -- 3. Vulnerability in Leadership: An Analysis of John -- 4. The Fruitfulness of Organizational Spirituality: An Analysis of John -- 5. Spirituality...

Chapter 1 – Why Public Speaking is an Important Skill -- Chapter 2 – Writing Engaging Presentations -- Chapter 3 – Writing a Synopsis to Draw in Your Audience -- Chapter 4 – Preparing to Give a Talk -- Chapter 5 – Delivering the Talk -- Appendix A - Frequently Asked Questions --...

Part 1. Introduction to neuroscience for corporate communications -- Chapter 1. Why should communicators care about neuroscience? - Chapter 2. The changing landscape -- Chapter 3. Let’s get neurological -- Chapter 4. The body politic -- Part 2. The neurocommunicator’s toolkit -- Chapter 5....

Status quo der Unternehmenskommunikation: Eine kritische Bestandsaufnahme -- Veränderte Stakeholder-Relations und ihre Auswirkungen auf Parameter, Systeme und Spielarten der Unternehmenskommunikation -- Interne Kommunikation: Digital Insights, Cultural Change, Kanäle und Methoden -- Externe...

1. Why a marketing perspective on corporate communication? -- 2. From corporate communication to corporate interaction -- 3. A critical discourse on today´s corporate communication -- 4. What the brave new world of corporate communication looks like -- 5. How to reengineer corporate...