This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors...

Dieses Open Access-Buch gibt eine Einführung in die Grundlagen der digitalen Transformation. Es werden aktuelle technologische Trends sowie Auswirkungen auf den Wettbewerb und die Geschäftsmodellentwicklung erläutert. Außerdem werden anhand empirischer Umfragen sowie Fallstudien aus der...

Markus Hammer investigates a time-based and analytics-supported operations management approach. He explores five perspectives: 1) the needs of industry, in particular manufacturing in process industries, 2) the impact of digitization, with focus on Big Data and analytics, 3) the management of...

Chapter 1. Introduction -- Chapter 2. Insights into Privacy Research -- Chapter 3. Citizen Privacy Profile Framework -- Chapter 4. Fuzzy-based Privacy Settings Recommender System -- Chapter 5. Conclusions.

How Digital Shadows, New Forms of Human-Machine Collaboration, and Data-Driven Business Models Are Driving the Future of Industry 4.0: A Delphi Study -- Applying the Real-Time Delphi Method to Next Generation Manufacturing -- Big Picture of Next Generation Manufacturing -- Governance Structures...

Introduction -- Part 1: The Platform Economy -- Chapter 1: The Rise of Digital Platforms and their Legal Regulation in ESG Perspective -- Chapter 2: Solovtsov A.O. Factors of Development & Success of Digital Platforms -- Chapter 3: Evolution of Digital Platforms to Ecosystems: Is the Digital...

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

Chapter 1. Introduction -- Chapter 2. Strategic Innovation Driven by Digital Transformation -- Chapter 3. Industry 4.0 and its Digital Paradigms -- Chapter 4. Industry 4.0 and the Emergent Business Models -- Chapter 5. The Integration of Digital Business Models: the Amazon Case Study -- Chapter...

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...