Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten … Balance zwischen Image- und Performance-Marketing? - Wie geht man das strategische Datenmanagement und andere organisatorische …

Customer Experience, Anwendung disruptiver Management-, Marketing- und Vertriebsansätze, die Schaffung eines agilen und … Digital Business Institute und Professor mit den Lehr- und Forschungsschwerpunkten digitales Management und digitales …

management. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 1 … responsible management. All actors in the field will find reliable and up to date definitions and explanations of the key terms … and concepts of management in this reference work. The Encyclopedia of Sustainable Management represents all aspects of …

innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the …

Minh City, Vietnam -- Management: Conceptualizing the Assimilation and Risk of Online Social Media in Saudi Arabia -- The … a Leverage for Non-Native English Scholars' Career -- Healthcare Project Management Model Approach -- SMEs: Changes in … management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and …

Dipl-.Kfm. Dr. rer. pol. Andreas Frodl ist Wirtschaftswissenschaftler, Autor zahlreicher Fachbücher für das Management von …

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