marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification … Minh City, Vietnam -- Management: Conceptualizing the Assimilation and Risk of Online Social Media in Saudi Arabia -- The … a Leverage for Non-Native English Scholars' Career -- Healthcare Project Management Model Approach -- SMEs: Changes in …

An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications … -- Developing an Islamic Corporate Culture -- Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country …

Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price … around Willingness-to-Pay Ranges -- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of …

Marketing und Management an der Leibniz Universität Hannover. Er studierte Betriebswirtschaftslehre und Management Science in … Jena. Christopher Funke ist wissenschaftlicher Mitarbeiter am Institut für Marketing und Management an der Leibniz …Grundlagen des Marketing -- Informationsmanagement im Marketing -- Strategische Marketingplanung -- Operative …

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …

odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the … marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies … to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a …

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

has secured research funding from some of the world’s largest advertisers. Her first book, Viral Marketing: The Science of …

Zielgruppen Dozierende und Studierende der Betriebswirtschaftslehre (Marketing) und Kommunikationswissenschaften Fach- und … Führungskräfte im Bereich Marketing, Kommunikation und Marktforschung Die Autorin Dr. Sandra Lenzen promovierte bei Univ.-Prof. Dr …

Ricarda C. Rainer, MSc studierte Marketing & Strategic Management an der Universität Wien. Derzeit arbeitet sie als … Dozenten und Studenten der Wirtschaftswissenschaften mit dem Schwerpunkt Marketing, Kommunikationsmanagement und der … Psychologie Fach- und Führungskräfte im Bereich Marketing und Ladengestaltung mit dem Schwerpunkt Point of Sale Die Autorin …