Strategic Islamic Marketing : A Roadmap for Engaging Muslim Consumers

An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications -- Developing an Islamic Corporate Culture -- Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country: The Case of Indonesia -- Consumption as a Way of Production -- E-Governance Projects in Public Organizations: The Role of Project Manager’s Islamic Work Ethics in Accomplishing IT Project Performance -- E-Marketing in Islamic Markets -- Managing Halal Food Knowledge and Innovation: Small and Medium Food Enterprises’ (SMFEs) Performance -- Determinants of Islamic Banking Industry Performance: Does Economic Value Added (EVA) Matter? -- Halal Travel “2.0” and Beyond COVID-19 -- Strategic Perspectives of Islamic Entrepreneurship and Marketing -- Entrepreneurship Orientation, Practices, and Performance in Islam -- Entrepreneurial Fear of Failure during Crises: Some Insights from Opportunity-Driven Entrepreneurs in a Muslim Ethnic Group in Indonesia -- Emerging Modest Fashion Industry: What Plays a Greater Role in Modest Dressing, Religion or Culture? Implications for Strategic Marketing -- Halal Blockchain Technology Application: A Consumer Confidence and Competitive Advantage.