This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...

This book constitutes a selection of the best papers from the 15th International Conference on Business Excellence, Digital Economy and New Value Creation, ICBE 2021, held in Bucharest, Romania, in March 2021. This book is a collection of research findings and perspectives related to the digital...

1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data...

Cryptocurrency Response to Covid-19: A Test of Efficient Market Hypothesis -- Business Revolution in Post Covid Era: An Evolving Economy Outlook -- Green Accounting in India as a Measure of Attaining Sustainable Development Goals.

Chapter 1. Teaching Students Professionally Based Foreign Language Communication in the Era of Digitalization -- Chapter 2. Possibility of Digital Technology Use to Improve the Efficiency of Economic Entities Interaction -- Chapter 3. Mutual Investment Funds Under Financial Instability --...

Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings...

Introduction -- Part 1. Introduction -- Chapter 1. Theorising New Technologies as Potential Incremental Management Tools to Tackle Overtourism -- Chapter 2. Can Technology-Tourism Interaction promote Responsible Practice preventing Over-tourism! -- Part 2. Overtourism: Social Media Images --...

1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds --...

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...