Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019
Year of publication: |
2019
|
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Other Persons: | Martínez-López, Francisco J. (ed.) ; Gázquez-Abad, Juan Carlos (ed.) ; Roggeveen, Anne (ed.) |
Publisher: |
Cham : Springer |
Subject: | Markenführung | Brand management | Kaufentscheidung | Purchase decision | Produktentwicklung | New product development | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Branchenentwicklung | Sector development | Welt | World |
Description of contents: |
Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation
Description [swbplus.bsz-bw.de]
|
Extent: | 1 Online-Ressource (XI, 206 p. 18 illus., 7 illus. in color) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-18911-2 ; 978-3-030-18910-5 |
Other identifiers: | 10.1007/978-3-030-18911-2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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