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Marktforschung : Datenerhebung und Datenanalyse

Kreis, Henning; Wildner, Raimund; Kuß, Alfred - 2021 - 7., überarbeitete Auflage

Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium …. Aktuelle Entwicklungen in Bezug auf Online-Marktforschung, Datenaufbereitung, Signifikanztests und mobile Datenerhebung wurden … Marktforschung sowie Markt- und Werbepsychologie. Prof. Dr. Raimund Wildner ist Vizepräsident des Nürnberg Institut für …

Persistent link: https://www.econbiz.de/10012585351

Marketing Analytics : Perspektiven - Technologien - Anwendungsfelder

Halfmann, Marion (ed.); Schüller, Katharina (ed.) - 2022

Hochschule Niederrhein. Ihre Tätigkeitsschwerpunkte liegen im Bereich Marktforschung, Marketing-Controlling und Marketing …

Persistent link: https://www.econbiz.de/10012814664

Handbook of Market Research

Homburg, Christian (ed.); Klarmann, Martin (ed.); … - 2022 - 1st ed. 2022.

Data. Experiments in Market Research -- Field Experiments -- Design and Process of Survey Research -- Qualitative Market Research -- Challenges in Conducting International Market Research -- Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers -- Fusion Modeling -- Managing...

Persistent link: https://www.econbiz.de/10012814666

A Systems Thinking Decision-Making Process : How to Avoid Burnt Toast

Barabba, Vincent P. - 2022

1. An Uncertain and More Complex Environment Requires you Learn From Your Decisions – Question the Known and Seek Answers to the Unknown -- 2. How the Journey to Improved Decision Making Started with my Introduction to the Silo Problem and the Importance of Understanding Both Sides of a Story...

Persistent link: https://www.econbiz.de/10012814732

Trend Management : How to Effectively Use Trend-Knowledge in Your Company

Blechschmidt, Jörg - 2022 - 1st ed. 2022.

Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend...

Persistent link: https://www.econbiz.de/10012814785

Market Driven Political Advertising : Social, Digital and Mobile Marketing

Hughes, Andrew - 2018

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile...

Persistent link: https://www.econbiz.de/10012395824

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869

Consumer Behavior over the Life Course : Research Frontiers and New Directions

Moschis, George P. - 2019

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...

Persistent link: https://www.econbiz.de/10012396143

Forward-looking External Search as a Driver for Innovation : An Empirical Analysis of the Value Contribution of Different Search Strategies for Corporate Foresight

Polier, Sara - 2019

In this empirical analysis Sara Polier investigates forward-looking external search strategies and their impact on the value contribution of corporate foresight. Based on a mixed method approach combining a quantitative and qualitative analysis of large, R&D-intensive firms, the findings reveal...

Persistent link: https://www.econbiz.de/10012398516

The Cultural Influence on Mass Customization

Wabia, Carolin - 2020 - 1st ed. 2020.

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

Persistent link: https://www.econbiz.de/10012399676