Handbook of Market Research
Year of publication: |
2022 ; 1st ed. 2022.
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Other Persons: | Homburg, Christian (ed.) ; Klarmann, Martin (ed.) ; Vomberg, Arnd (ed.) |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Springer |
Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Modellierung | Scientific modelling |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | 1 Online-Ressource (211 illus., 73 illus. in color. eReference.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-57413-4 ; 978-3-319-57411-0 |
Other identifiers: | 10.1007/978-3-319-57413-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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