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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Exploring Omnichannel Retailing : Common Expectations and Diverse Realities
Piotrowicz, Wojciech (ed.); Cuthbertson, Richard (ed.) - 2019
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to...
Persistent link: https://www.econbiz.de/10012396092
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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019
Martínez-López, Francisco J. (ed.);  … - 2019
and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that …
Persistent link: https://www.econbiz.de/10012398499
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The Theory and Application of Multinational Corporate Governance
Runhui, Lin; Chen, Jean Jinghan - 2022
innovation, playing a pivotal role in the world economy and the global technological revolution. However, MNEs are also often … COVID- 19 runs rampant across the world, populism and deglobalisation have resurged, and protectionism and unilateralism are … exerting negative impacts on the world economy. Achieving sustainable development in this context is a test of a company …
Persistent link: https://www.econbiz.de/10012819071
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Crises and Disruptions in International Business : How Multinational Enterprises Respond to Crises
Mithani, Murad A. (ed.); Narula, Rajneesh (ed.);  … - 2022 - 1st ed. 2022.
Practice: A Commentary -- Part-6 Conclusion -- 19. Moving Forward in a Post-Covid World. …
Persistent link: https://www.econbiz.de/10013188396
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Megatrends in International Business : Examining the Influence of Trends on Doing Business Internationally
Batas, Spiros (ed.); Kuivalainen, Olli (ed.);  … - AIB-UKI Conference <47., 2021, Online> - 2022
academic work has been published in journals such as Journal of International Business Studies, Journal of World Business … Review, Journal of World Business, International Business Review, Journal of International Management, Journal of Business … perspectives on international business, Consulting editor for Journal of World Business and Associate editor for Transnational …
Persistent link: https://www.econbiz.de/10013170819
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North-South Globalization and Foreign Direct Investment : Essays in International Economics
Schwab, Jakob - 2018
Jakob Schwab analyzes central mechanisms in the systematic economic interaction between rich and poor countries. He focuses on the drivers and effects of investment in developing countries and shows that predictions of standard economic analysis may turn around when accounting for peculiarities...
Persistent link: https://www.econbiz.de/10012396757
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Open Innovation Ecosystems : Creating New Value Constellations in the Financial Services
Fasnacht, Daniel - 2018 - 2nd ed. 2018
chains applied in traditional business models as the sources of growth in an interconnected world are collaboration and …
Persistent link: https://www.econbiz.de/10012396958
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Global Business in Local Culture : The Impact of Embedded Multinational Enterprises
Aerni, Philipp - 2018
This book examines the impact of multinational enterprises (MNEs) on local economies, and presents selected case studies of MNEs operating in low income countries. By balancing external social and environmental costs against its corresponding benefits, the book demonstrates that MNEs can have a...
Persistent link: https://www.econbiz.de/10012396984
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China's Expansion in International Business : The Geopolitical Impact on the World Economy
Baláž, Peter; Zábojník, Stanislav; Harvánek, Lukáš - 2020 - 1st ed. 2020
1. China and its New Position in the World Economy -- 2.China's Economic Growth and its Main Sources -- 3. The Growing … the geopolitical impact on the world economy, with special focus on the European Union. The book explains the reasons …
Persistent link: https://www.econbiz.de/10012398868